Open Electives are offered to various programmes.The overall NEP 2020 curriculum framework aims for a holistic education, integrating arts, crafts, humanities, games, sports, fitness, languages, literature, culture, and values alongside science and mathematics. 

The course aims to:

1. To understand the basic Concepts of Digital marketing and the road map for successful Digital marketing strategies.

2. To know the importance of Social Media Platforms importance in Digital Marketing

3. To understand the technological importance of Search Engine Optimization (SEO)